FACE THE MUSIC

The year 2014 is  one of the worst years for advertising in Kenya.
Where did all the creativity go?.

One particular campaign is extremley poor in every form, manner and kind

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For this campaign Airtel has two T.V Commercials.The first one is of a lady in the office and tries her luck at singing to win a chance to win a trip to be with Akon and get a recording deal.

 Airtel is mocking Kenyan talent, the lyrics which this lady sings are so horrible,"unataka number yangu boy,nina taka number yako girl."now here comes the worst part of this commercial finishes by saying Yeah believing she has nailed it.The lady cannot sing to save her life.

Now the second advert is equally worst.A Chef comes in and starts singing a jaguar song as he cooks.They are already two problems 1.Jaguar cannot sing.2.The chef cannot sing, my advice stick to cooking.

Airtel is mocking kenyan talent.The concept behind the campaign is for one to sing and win a trip to be a trace music star with AKON. Yes Akon is the ambassador.

Here are some facts for Airtel.

1.Every one can sing
2.Not every one can  sing exceptionally well.
3.It is for the above reason not every one should sing.
4.A nice singing voice is a talent a gift which few poses on this planet.
5.For the best results talent is harnessed and nutured to produce perfection.
6.Someone singing through the phone is not an accurate basis to judge a competitors vocal range and ability Akon knows this.Super stars practice fours hours days and years.Trace knows this. Kindly Trace do not insult our intelligence and talent.Hold better and more quality competitions.  
7.A better way to do this competition is actually through auditions.
8.Kenyans can sing however not all Kenyans can sing exceptionally well.
9 Airtel if you want to fuse with music, then open Airtel Music Academy.

BEYOND BLACK

"It  doesn't matter if you are black or white " these are the words of Micheal Jackson.
However according to Guinness it does.
Their  global campaign is # MADE OF MORE.

Now their African campaign # MADE OF BLACK

The African Made of black comes with a commercial which shows black Africans watching black football in a stadium full of black Africans and black football players.
The next scene is a black African man putting on red paint on his face to go and support his black football team.
Guinness African campaign is not success by any measure with an undertone of racism.
While the world is # Made of More ,Africa is #Made of black.

Guinness is black that is a fact. Africans are black.
Another fact is that AFRICANS DO NOT DRINK GUINNESS BECAUSE IT IS BLACK.THEY DRINK IT BECAUSE IT IS A NICE BREW. # CHOOSE BLACK is the campaign they are running as they show English premiere league football matches. The campaign will not make Africans drink more Guinness.

  Guinness rise above color.
 Color has nothing to do with it.Should Africans not drink Milk because it is White.
.#Made of black is a poor thought out campaign.
 If they were going for inspiration then #Made of more is a good campaign.