ALL OF THE LITES.

The year of 2015 looks promising for all sectors of the economy especially for Advertising and Marketing.
One particular brand which has come up with a bold campaign which has lit the way literally is Tusker Lite with their new campaign. LITE THE WAY.

In the words of Jeff koinange "wow what an advert".
Tusker Lite in my opinion have rebranded.The main reason for this is for rebranding is Coming of Age. For a long time was associated with a certain age group bieng middle aged and sophisticated, but this new campaign is geared towards the youth for they represent the future and a new untapped market.

 As seen in the commercial they cast a young man from the shoes he is wearing Supras he should early twenties may be twenty two.
Every where he goes he lights up the way.I love the General direction alcohol advertising is taking.
For example if you take the Grants Whisky # IOU It is more than a drink which freinds enjoy when having a good time but friends bieng there when one is feeling low.


# LITE THE WAY

is an inspirational campaign makes the audience feel like a leader a pioneer almost biblical where there is sadness bring joy where there is darkness bring light so to write.

After watching the Lite the Way campaign the next time i went to the sports bar to watch a football match i ordered four bottles of Tusker Lites the waiter was shocked that i din,t order my usual i responded  by saying am not sick am all LITE.

 I even proceeded to order two bottles of Tusker Lite to the hot lady that was by her lone some at the corner.For that i can say I lite the way in approaching the hottie. With a LITE touch.
This campaign gets a ten out of ten.