HUMANE MARKETING

From the Oxford dictionary the meaning of Humane is having compassion.Its synonyms are compassionate,kind,considerate,and sympathetic.

The world rather man kind forgets this act of being  humane and commits crimes against humanity.For example Slavery,The Holocaust,World wars and so forth.
"It is in your nature to destroy yourselves"

these are the words of T 1000 Terminator 2 (Judgement Day) played by Arnold Schwarzenegger.

Which brings to my point that time and time again Hollywood will Make and a film that will market  Humane -ty.The Clever strategy Hollywood uses to show Humane ness in its purity is the starring of the film is not be a human being.

If you watch Planet of the Apes the full franchise ( The rise of the planet of the apes)

starring Ceaser Played by Andy Serkis in one scene he has an option of letting the other apes kill the human but he shouts "NO' and spares the humans life by putting him in the cage.

You will excuse me I love the whole franchise of Planet of the apes.In 1972,S conquest of the planet of the apes

Ceaser played by Rody Mcdowall ,after he liberates the apes this is what he tells Mac Donald

,Caesar: But now... now we will put away out hatred. Now we will put down our weapons. We have passed through the Night of the Fires. And who were our masters are now our servants. And we, who are not human, can afford to be humane.

What am saying is humanity should be reminded what it means to be Humane and Hollywood does it again in the film Chappie.

Chappie is a futuristic sci- fi  film of a a robot with artificial intelligence capable of human emotion and a Conscience.
Played by Sharlto Copley  is subjected to the hate for he is different and his parents his father teaches him hate and violence while his mothers shows him love and compassion and empathy.
Finally Chappie makes his own decision for he has a conscience.Watch the film and you will understand what am saying.
Be Humane