BACK, BACK,FORTH N FORTH

The title of this post  actually is a song by the late great Aaliyah https://www.youtube.com/watch?v=a02dBbBGSPg. for it describes the product revamp of Kenyas most famous cooikng oil KIMBO

 Pika kwa kimbo meaning  cook using kimbo is a televison commmercial that kenyans can sing for it is their hearts.

For a long time period between 1993 to the year2001 kenyans had only a few variety to choose from in the supermarkets for it was Kimbo and Kasuku who were dominant in the market. With the on set of health concerns of solid cooking oil came liquid cooking oil and kimbo slowly disappeared form the shelves and kimbo was no more.

With growth comes change Kimbo is under the Bidco Africa. like the title of this post  they decided to go back back forth n forth. they have revamped and kimbo is now from solid to  liquid oil and  i must say the packaging is quite impressive.

  It comes in diffrent sizes  from 3 litres to 500 mm. Another bonus that Kimbo  have made is the pricing of their smallest liqiud oil is retailing at 80 Ksh at the super market a friendly price for the common man.

 The Re invetion of Kimbo fro solid to liquid oil is  genius fro now Kimbo has a new life line . It comes to whats in a name? Is it brand value by what it makes the heart of consumers feel or simlply the memeory they associate the product.