As marketers, our job involves always looking for the new next frontier. We try to market a brand so well that it touches and the lives of others; to come up with concepts which will shape the life of a child to only buy that brand till she/he is an adult.
To make an advert so good that the brand is a family member if not your closest friend!
There are very rare moments when brands make great, heart warming ads.
Halley's Comet is visible to humans in the sky once every 75 years. It is a preternatural spectacle that words simply cannot describe.
The Coca Cola Comet has just been sighted in their campaign HELLO HAPPINESS...and yes, words cannot describe the brilliance of the concept and the magnificence of the execution. Of course, it also helps that the emotional aspect of the ad is so relatable, and so deeply, intensely emotional. What better way to make Coke a part of the family than family itself?
The ad shows how Coke bottle tops act as currency for workers far from their loved ones making phone calls that would otherwise be at least a sixth of their daily income.
With the HELLO HAPPINESS campaign, they have pushed the limit past the sky; with Coke's comet, it's stratospheric.
To make an advert so good that the brand is a family member if not your closest friend!
There are very rare moments when brands make great, heart warming ads.
Halley's Comet is visible to humans in the sky once every 75 years. It is a preternatural spectacle that words simply cannot describe.
The Coca Cola Comet has just been sighted in their campaign HELLO HAPPINESS...and yes, words cannot describe the brilliance of the concept and the magnificence of the execution. Of course, it also helps that the emotional aspect of the ad is so relatable, and so deeply, intensely emotional. What better way to make Coke a part of the family than family itself?
The ad shows how Coke bottle tops act as currency for workers far from their loved ones making phone calls that would otherwise be at least a sixth of their daily income.
With the HELLO HAPPINESS campaign, they have pushed the limit past the sky; with Coke's comet, it's stratospheric.
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