Tell A Vision

In this world there are four things if told to a person at the right time will change their life forever for the better: One, Truth. Two, Flattery. Three, Honest Criticism and Four, Advice. So I’m here for three and four: my mission is to critique Kenyan adverts as well as offer advice to how to make them better. Hence this blog. ADvice.

Today we criticize the Kenyan government. Wow. This topic is a constant source of controversy and debate. Kenyans will blame everything on the government – “Maze hii gava inabo, imejaa corruption, cheki maroad gava hakuna kitu wanado, hakuna majob zozote, huyo dame alikataa kuingia box , na najua ni gava ndo ilimshow…” If you let Kenyans criticize the government, let’s just say forever is not long enough.

However, on this one occasion, the government has outdone itself, yaani Abbas na Chantel – IMETOKELEZEA! The Kenyan government, through the parastatal CCK, has just won the GOLD. I am woooooowed. In my opinion, their ad has given a bit more focus into what a proper, well-done ad should 

look like.

Where do you start and where do you finish? The message is clear: migrate from analog to digital yaani from aerial to cable. What better way to do this than with the analogy of a wildebeest migration? DID THEY JUST ANIMATE TELEVISION SETS AND MAKE THEM DO THE WHOLE SERENGETI MARA THING? Do you see how the tvs jump into the river and make it to the other side only to find tvs with better picture quality (so the saying really is true, the grass – or at least, its picture quality - is greener on the other side…). The music is something from an opera or an epic movie like Troy, then the effects when they are walking in the dust…for a minute I thought I was in an IMAX cinema…

Now that I want to rate this advert (and all after it) I will judge on the following points:

Creativity, /10

Talent, /10

Delivery/Execution, /10

General Aesthetic, /10

So after compiling these, the score will be divided by 4 to give an aggregate score out of 10.

This ad, gets a Naeto C from me yaani 10 over 10 (everything was a 10, so the aggregate score is a 10). ESPECIALLY because ni ya gava. They did something right.