DOWN TO EARTH

I open You Tube and there is a 45 second advertisement on the new Samsung Galaxy S4 phone. It looks very familiar… ah, now I remember. About a month ago Samsung were advertising their new galaxy camera in the same 45 second way. They show the camera spinning. It spins… and spins… this ad is all about aestheticism. It is the same with the S4 with a few changes like more words and a few features.

I am a professional photographer besides being a marketer. I had the opportunity to get my hands on the Samsung Galaxy camera. It is a startling white; I felt like Kylie Minogue singing Love at First Sight. 

It’s one of the best looking cameras I have ever seen. Its features: it has seamless connectivity, meaning you can send pictures by literally anything (social media, Wi-Fi etc.). It has a SIM card! It acts like has full functions of a DSLR camera; shutter speed, ISO, aperture and is fully touch. It can give the Canon 1D a run for its money with that touch screen.  Simply put, the camera is amazing.

Now this is my bone of contention; no, no, my skeleton of contention. When you are advertising electronic devices, please show what the device does. Samsung, c’mon. You can come up with a better advertisement than that. Do not misunderstand me; your products (especially the Galaxy camera. It’s super-duper fly) are great. However, the advert to someone who has never seen the phone live will not appreciate it and know its true broad functionality. Samsung has chosen to name their phone series GALAXY; there is nothing galactic about their commercials or promotions. When you hear the word galaxy the first thing that comes to mind is celestial bodies but no; the adverts are just down to earth.

If it was up to me to market the Samsung Galaxy series this is who you would see in major bus stops around the country starting with Kencom; something out of this world.

Samsung gets a 4 out of ten.