Yes, I have been gone for a while.
My first event of the year: The Mingle,
held at Nairobi Racecourse. It is supposed to be an event that people meet, flirt,
play games - kwa ufupi, have fun.
I arrive at the entrance and there is an
army of security officers (G4S, to be exact -
but not the ones you see in town. These guys were big and looked like
they take pleasure in rearranging dental formula). At the end of the queue they
give me a wrist tag. Past that, two young ladies dressed in Heineken football
jerseys hand me a bottle of Heineken. I like it already and I’m not even
inside!
There is green everywhere, i.e. Heineken
everywhere; tents, posters, etc. I find the Heineken VIP lounge. Ladies and
tables and couches. Heineken couches, I kid you not. This whole time there is
loud music and swarms of people passing me by; I am stuck in a green moment and
I take a sip. It almost feels like I am in a brewery with all this branding; in
my head, Daniel Craig is about to show up any minute now. After the successful
Heineken campaign, anything is possible, right? Teaming up with the Mingle was
also an excellent marketing idea, seeing as all of Nairobi and their mother
wants to go for it after it became marketing. I am of the opinion that
marketing should hit you like those cold high school showers asubuhi asubuhi;
and I think that is what Heineken is slowly but surely managing to achieve.
I give
Heineken a clean ten out of ten.
I have said it a thousand times. East
Africa Breweries Limited should up their game. Yes, they have a bigger market
share and are not as aggressive as Heineken, but…why are we still doing Pilsner
Pool Challenge, which has been there since I was in primary?
I can’t wait to see what Heineken will do
for the Champions League Final!
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