I didn’t know the meaning of a flash mob till two weeks when
I saw it live. A flash mob is a group of people who agree to meet in the city
center with the sole purpose of performing a dance in synchrony. And usually,
these people do not know each other. So technically, it was a semi flash mob,
organized by Nokia.
It’s 2 p.m. in Nairobi at Kencom. I see a group of about 25 men and women dancing as I approach.
A mob has already surrounded them and are watching the spectacle. The girls are in tight blue track suits printed
Nokia and heels. Of course.
They were promoting the new Nokia Asha phone. Now that’s
marketing! I mean, Nokia blocked Kencom! They had a caravan with a speaker, the
works. Their exit from the event was a scene from the movie Fast and Furious.
The heelclad vixens jumped on the Harley Davidsons. It looked awesome! The
torque was a symphony in itself, and they knew it; they revved for about 10
minutes before they finally left.
The whole affair lasted about 20 minutes; short and to the
point. Speaking of points, they get them for originality (people in Kenya have
just gotten the hang of flash mobs, so it’s original here) and these guys
BLOCKED KENCOM! No buses were moving. Very cool! Points for execution.
This comes up head to head against Huawei’s new Huawei Device Ascend P1 advertisement.
An old man dressed in pure white from head to sandal wearing a
flowing white toga and holding an ancient compass. He looks like something out
of Greek mythology, or how you think Galileo would look. He looks into the
distance, across a vast plain, where a white horse stands. He drops the
compass. The horse begins to run. They meet in a titanic, brilliant clash of
light and a phone emerges: a Huawei. The screen flashes ‘Beauty meets brains’.
End. Genius. Simply genius!
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