Bila kupoteza muda wacha ni seme bloggi la leo ni la kusema tangazo (advertisement) la M-shwari si shwari.
Kiswahili is really hard. It took me a slow 15 minutes to write the above sentence.
Today I am on Safaricom's case; rather, their new account known as M-shwari.
M-shwari is a brilliant concept. It is a bank account in your mobile phone. It allows you to save money, borrow money at overdraft (more money than your actual account balance) and, the best feature, at a low interest rate compared to other financial institutions.
I believe M-shwari should get a lot of awards. Through M-shwari, one can save without standing in long queues. Another huge issue it has tackled is the accesibility to loans for the common mwananchi, as well as the enlightenment of the saving culture to the masses. In time, I believe it should be opened up for children as well. They are, after all, the future.
There is only one major problem with it; its latest TV commercial it is not informative. I believe a good advert can be in Chinese and I will still understand it.The TV commercial target market was the youth.but it could well be mistaken for a music video; it's funky and hyped. And all we see...is funk and hype. We don't know details about the product...except that there's a chick in the video buys a laptop in the end. Being simple is best. It touches more hearts and more minds. There is a place for hype, yes, but what is the point if the message is not communicated? The excitable 'cool dude' who jumps out of the limousine is supposed to be a representation of today's average young person; to me, this is false.
Kiswahili is really hard. It took me a slow 15 minutes to write the above sentence.
Today I am on Safaricom's case; rather, their new account known as M-shwari.
M-shwari is a brilliant concept. It is a bank account in your mobile phone. It allows you to save money, borrow money at overdraft (more money than your actual account balance) and, the best feature, at a low interest rate compared to other financial institutions.
I believe M-shwari should get a lot of awards. Through M-shwari, one can save without standing in long queues. Another huge issue it has tackled is the accesibility to loans for the common mwananchi, as well as the enlightenment of the saving culture to the masses. In time, I believe it should be opened up for children as well. They are, after all, the future.
There is only one major problem with it; its latest TV commercial it is not informative. I believe a good advert can be in Chinese and I will still understand it.The TV commercial target market was the youth.but it could well be mistaken for a music video; it's funky and hyped. And all we see...is funk and hype. We don't know details about the product...except that there's a chick in the video buys a laptop in the end. Being simple is best. It touches more hearts and more minds. There is a place for hype, yes, but what is the point if the message is not communicated? The excitable 'cool dude' who jumps out of the limousine is supposed to be a representation of today's average young person; to me, this is false.
This TV commercial is ambiguous.Yes, the youth are full of energy but not all of them are searching for the limelight.
No comments:
Post a Comment